You get chosen, not just compared
When people can see what makes you different, price stops being the only thing they look at.
✦ Brand & messagingLook as established online
Look as established online
as you are in person.
Your reputation took years to build. We find the words that do it justice, so a new customer gets what you do and why you're the one to call within a few seconds of landing on your site.
Good messaging passes three testsHow we write
- Is it clear? A stranger gets what you do, and who it's for, on the first read.
- Is it consistent? The same story on your website, your Google profile, and your proposals.
- Is it believable? Specifics you can back up, not a line a competitor could copy.
What the right words actually change
People trust you sooner
Clear, confident words read like an established business. Which you are.
Your site does more of the selling
Visitors understand what you do before they scroll, and they know what to do next.
Everyone tells the same story
Your sales calls, your proposals, and your website finally match.
Referrals land
When someone looks you up after a recommendation, your site backs up what they heard.
Writing gets easier
Once the core message is settled, ads, emails, and posts are much quicker to write.
What you get
Seven things you walk away with
Discovery session
A working session with you, and your team if you like, about your customers, your competitors, and what you do best.
Positioning statement
The one reason customers should pick you, in a sentence you'll actually use.
Core messaging
Your headline, your value proposition, and the handful of key messages everything else builds on.
Voice and tone guide
How you sound, what you say, and what you never say. Short enough that people read it.
Visual identity that fits
Type, color, and layout that look as solid as your business. A logo refresh if you need one.
Website copy
Your key pages rewritten with the new messaging, ready to go live.
One-page brief for your team
A quick reference for proposals, profiles, ads, and anyone who writes for you.
Good messaging passes three tests
Is it clear?
A stranger should get what you do, and who it's for, on the first read. If a line needs explaining, it goes.
Is it consistent?
The same story on your website, your Google profile, your proposals, and the side of your truck. Repetition is how people remember you.
Is it believable?
Specific things you can back up: years in business, jobs done, guarantees you keep. If a competitor could say the same sentence, we rewrite it.
How it works
Four steps, usually 2 to 4 weeks
- 01
Discovery
We learn your business, your customers, and who you're up against. We also read your reviews, because they tell us what customers actually value.
- 02
Positioning
We agree on the one idea you want to own, and check it against your competitors.
- 03
Messaging and voice
We write the core messages and the voice guide, then go back and forth with you until it sounds like you on a good day.
- 04
Rollout
We put it to work on your website copy and your profiles, and hand your team a brief they can use.
We started with our own brand
Everything on this site went through the same process we'd run for you: the positioning, the voice, every line of copy. Client brand projects will go here as we finish them.
Why work with us
A founder in the room
The person who runs your discovery session is the one who writes your messaging.
Words and website from one team
We don't hand you a strategy deck and walk away. We build it into your site.
Written for your customers
Homeowners, patients, clients. Not other marketers.
Plain language
If your customer wouldn't say it, we don't write it.
Made to last
Messaging you can use for years, not a slogan for one campaign.
A clear estimate up front
You know the cost before we start, and there are no surprise bills.
Straight answers
What is brand messaging?
It's what you say about your business and how you say it: your positioning, key messages, tagline, and voice. Your website, ads, and sales calls all build on it.
How is this different from a logo?
A logo and visual brand are how you look. Messaging is what you say. You need both, but the words usually do more of the selling.
Do I need this if I already have a website?
If your site explains what you do but not why someone should choose you, probably yes. A free teardown will tell you.
How often should messaging be updated?
Look at it once a year, or whenever the business changes: a new service, a new market, a new competitor.
Can you do this without building a new website?
Yes. We can deliver the messaging on its own, or work it into your current site.
What does it cost?
It depends on the scope. After the first call you get a clear estimate, before any work starts.
Your business, finally said clearly.
You've done the hard part already. You built a business people trust. We'll help your website say so. Built to hold. Built to earn.