Slow on phones
Most of your visitors are on a phone. The longer a page takes to load, the more of them give up.
✦ Built to convertWe don't ship websites.
We don't ship websites.
We ship customers.
A good-looking site that doesn't bring in work is just a cost. We build yours to turn visitors into calls, bookings, and revenue, and we show you the numbers.
Small changes, real moneyMade-up example
Monthly visitors1,000
Visitors who call or book1%→2%
New leads a month10→20
Leads that become jobs (40%)4→8
Revenue at $2,500 a job$10,000→$20,000
A made-up example, not a client result. Same traffic, same ad budget, twice the work booked.
Your website is either selling or sitting there
Every month, people who need what you sell land on your site. A few call. Most leave. The reason is rarely your price or your service. Usually the site just doesn't make it easy to understand you, trust you, and take the next step.
Buying more traffic gets expensive fast. Getting more out of the visitors you already have is usually the cheapest growth there is.
Website cost calculator
Put a number on an outdated website.
Tick what sounds like your site and add three numbers you already know. You'll see roughly how many inquiries, jobs and dollars it lets slip away each month. Every figure behind the math comes from public research, listed under the calculator.
How we got this number
Each thing you tick costs a share of the inquiries your site would otherwise bring in. Public research puts a low and a high figure on each one, listed here with its source.
- Leaks compound, they don't add up. Two leaks of 20% cost 36%, not 40%.
- The total is capped at 50%. Pages at the top of the middle half in Unbounce's 2024 benchmark convert about twice as well as the median. So however much you tick, we never claim a better site would more than double the inquiries you get now.
- Your inquiries are what's left after the leaks, so we work backward: missing inquiries = your inquiries × share ÷ (1 − share).
- Missing inquiries × your close rate = jobs. Jobs × your average job = revenue.
We run it once with every low figure and once with every high one. That is the range you see. Where no public study puts a number on something, we say so and leave it out of the math instead of guessing. It is an estimate built on public research and your inputs, not a promise of results.
- It's slow on a phone5% to 12%
In a randomized test, Vodafone's slower landing page brought about 13% fewer leads per visitor. Portent's data from 14 B2B lead-generation sites shows conversion falling from 34% at 2 seconds to 24% at 4 seconds. We take 10% to 25% of phone visitors, and phones are 49% of US web traffic.
Vodafone A/B test, web.dev, 2021Portent, 2022StatCounter, US mobile share, Sep 2026 - It's hard to use on a phone5% to 8%
In BrightLocal's surveys of US consumers, 12% (2015) to 17% (2019) said a site that doesn't work well on mobile makes them less likely to use a local business, and 60% prefer to phone a local business. We apply that 12% to 17% to phone visitors only, about half of all visitors, and round down.
BrightLocal, 2019BrightLocal, 2015StatCounter, US mobile share, Sep 2026 - It looks like it was built years ago5% to 15%
In a survey of 2,008 US adults, 38% said they stop engaging with content whose layout or images look unattractive. A survey answer is not the same as leaving, and many of your visitors already know your name, so we count well under half of that.
Adobe, The State of Content, 2015 (archived copy) - Your reviews aren't on the site2% to 10%
Across 3,600+ online stores, visitors who were shown reviews converted 19.8% more often (1.9% to 47.3% depending on the category). Most local buyers read your Google reviews before they reach your site, so we count about 60% of that effect at most.
PowerReviews, 2022BrightLocal, Local Consumer Review Survey, 2026 - Browsers warn visitors about it12% to 33%
Since October 2026, Chrome asks first-time visitors for permission before it opens a site without a secure connection. At Chrome's full-page security warnings, 30% to 62% of people turn back. Chrome is 54% of US browsing, and we assume 80% to 100% of the people who find you are first-time visitors. Other browsers only show a small "Not secure" label, which we count as zero. Multiplied out and rounded down, that is 12% to 33%.
Google Chrome, Oct 2026Akhawe and Felt, 2013Felt et al., 2015StatCounter, US browser share, Sep 2026 - Plugins and security updates are behindRisk, not counted
In 2025, 91% of new WordPress vulnerabilities were in plugins, and the most attacked ones were exploited within a median of 5 hours. That is a risk to the whole site, not a share of inquiries, so it stays out of the dollar figure.
Patchstack, State of WordPress Security, 2026 - Nobody has tested the contact form lately1% to 3%
Leadferno sent messages through 225 small-business contact forms and found 4.8% broken. Depending on the trade, forms carry roughly 20% to 60% of inquiries. A form that is actually broken puts that whole share at risk; spread across all forms it comes to 1% to 3%.
Leadferno, 2024Ruler Analytics, 2026BrightLocal, 2019 - One page tries to cover everything2% to 15%
Local search experts rank a dedicated page for each service as the #1 factor for showing up in local organic results, and 72% of people look at three or fewer businesses before choosing. No study measures the inquiries this costs, so the range is our estimate: pages missing for a fifth to half of what you sell, organic search bringing 30% to 60% of your inquiries, and the clicks lost by ranking one to three places lower.
Whitespark, Local Search Ranking Factors 2026BrightLocal, Consumer Search Behavior, 2026Backlinko, Google CTR study, 2025 - AI assistants don't mention you2% to 10%
23% of US consumers used an AI tool in their most recent search for a local business, but only 18% of them were ready to contact the business it recommended without checking further. On Google, AI answers appear on only about 5% of searches for a local service. That puts the loss at a few percent today, 10% at most.
BrightLocal, Consumer Search Behavior, 2026Seer Interactive, AI Overviews and CTR, 2026
Where the revenue leaks out
No obvious next step
Five buttons, three menus, and nowhere that clearly says "call us". People won't hunt for it. They'll go back to Google.
A buried phone number
If calling you takes more than one tap, you're missing calls.
Forms that ask too much
Every extra field costs you leads. Ask for what you need and get the rest on the call.
Proof in the wrong place
Reviews and real photos stuck at the bottom of the page, or missing altogether.
Nobody's counting
No call tracking and no form tracking, so nobody knows what's working.
Built around the sale
- One main action per page. Call, book, or request a quote. Pick one and make it obvious.
- Click-to-call on mobile. One tap from interested to talking to you.
- Quote and booking forms people finish. Short, clear, and tested on real phones.
- Proof near the top. Reviews, years in business, licenses, and real photos, right where people decide whether to trust you.
- Your best services get your best pages. The work that makes you the most money gets the most attention.
- Instant lead alerts. Every inquiry lands in your inbox or CRM the moment it comes in, so nobody waits a day to hear back.
- Tracking from day one. Calls, forms, and bookings, each tied back to where it came from.
Revenue comes first
We judge the site by the work it brings in. Awards and traffic graphs don't pay your bills.
The same people, start to finish
Strategy, design, build, and measurement all happen in one team, so nothing gets lost in a handoff.
A founder on every project
The person on your first call is the one accountable for the result.
Straight numbers
Plain monthly reporting. If something didn't work, you'll hear it from us first.
Our process
Four steps to more revenue
- 01
Find the leaks
We look at how people arrive, where they hesitate, and where they leave. Analytics and heatmaps help, and so does reading every key page the way a customer would.
- 02
Rank the fixes by money
Each fix gets scored on likely revenue and effort. The biggest wins go first.
- 03
Fix the path
Clearer wording, faster pages, better proof, and one obvious next step.
- 04
Measure, then do it again
We track what changed. When you have enough traffic, we A/B test changes before rolling them out to everyone.
The numbers that pay the bills
- Phone calls from the website, with call tracking
- Form submissions and quote requests
- Online bookings
- Where each lead came from: search, ads, referrals, or social
- Revenue per lead, if you're happy to share it with us
A spike in visits that brings no calls isn't a win, so we don't report it like one.
Who works on it
Your team
Strategist
One of the founders. Runs the project, sets priorities, and answers for the result.
Designer
Designs each page around the action you want, within your brand.
Developer
Builds it fast and clean, with tracking in place.
Analyst
Sets up the tracking and tells you in plain English what's working.
Start with your own numbers
We'd rather show you your site than someone else's results. Send us your website and we'll send back a written teardown: where you're losing leads, how you stack up against local competitors, and what we'd fix first. It's yours whether you hire us or not.
Straight answers
What is conversion rate optimization?
Getting more of the people who already visit your site to call, book, or buy. SEO brings people in. Conversion work gets them to act once they're there.
How do you work out a conversion rate?
Divide conversions by visitors. 20 calls and form fills from 1,000 visitors is a 2% conversion rate.
What's a good conversion rate?
It depends on your industry, your prices, and your traffic. We care less about benchmarks and more about whether yours is going up and bringing in money.
Can you fix my current site, or do I need a new one?
Often the current site can be fixed. The free teardown will tell you which it is before you spend anything.
Do you run A/B tests?
When there's enough traffic for the results to mean something. For most small businesses, fixing the obvious leaks first pays off faster.
How soon will I see results?
Things like faster pages and clearer calls to action can move the numbers within weeks. We'll give you a realistic picture after the teardown.
What does it cost?
It depends on the scope. You get a clear estimate up front, and no surprise bills.
Make the traffic you already have pay.
You're already paying for visitors, through ads, SEO, or years of word of mouth. We make sure more of them turn into customers, and we show you the numbers every month. That's it. That's the job.